Events & Activities

Nikon New Release : CoolPix S1000pj

11 September, Kuala Lumpur.

Nikon (Malaysia) Sdn Bhd launches the first compact camera with built-in projector capability in the world at The Deq, Euphoria Sunway.

The Coolpix S1000pj is the world's first digital camera that has a built-in LCD projector, upping the ante on the feature warfare of this highly competitive industry. With a simple touch of a button, the camera projects photos or movie clips on any flat surface up to 40 inches in size. Nikon has created a new experience in sharing photos with family and friends in most any location.

In this season, Nikon also rolled out the Coolpix S70, its first digital compact camera to feature Nikon's innovative Clear Color OLED display with intuitive touch control. Immediately noticeable in the OLED display is its brightness, vivid color reproduction, and sharper contrast. At 3.5", it is highly responsive and recognizes multiple fingertip commands, giving freshness to the meaning of "camera control at your fingertip."

"The Coolpix S1000pj and Coolpix S70 mark another milestone in Nikon's long history as a camera brand that is synonymous with innovative and quality products," says Mr.Stephen Ng, General Manager.

"It used to be a megapixel war zone however consumers today are aware that megapixels are not the only key to enhanced photography experience. One of the joys of picture taking is sharing our photos with our friends whihc tradintionally we would print them out or showing them via the camera's LCD. The projector function of the Coolpix S1000pj makes photo sharing more convenient and exciting with your friends, as they just sit back and view the photos in an instant," added Mr.Ng.

For those consumers who would like to shoot action or moving objects, the new Coolpix S640 is designed with an ultra-fast auto-focus drive which is close to that of a DSLR, enabling it to capture fast moving objects much easier than before. Nikon also launched highly affordable Coolpix S570 which comes with various colour choices, to meet consumers' expectation of a trendy outlook.

The Coolpix S1000pj, S70, S640 and S570 all come with 28mm wide angle lens, 12 megapixel imange sensor and 5x optical zoom. There are also a bundle of built-in image enhancing functions such as the Nikon Smart Portrait System, Scene Auto Selector, and Quick Retouch to make photo taking simple, yet satisfying.

Also in Nikon's new line-up are the D300S and the D3000 DSLR cameras that are upgraded versions if tge D300 and D60 respectively. The D300S and the D3000 DSLR cameras that are upgraded versions of the D300 and D60 respectively. The D300S not only has a 7 frame-per-second shutter rate, but also comes with auto-focus HD movie shooting capability. It also features an SD and CF memory card slots allowing users to select the recording medium of their choice.

The D3000 on the other hand, is a highly affordable DSLR for new enthusiasts. Comes with easy to use Guide Mode, the D3000 is affordably priced at RM 2,288 which comes with an AFS 18-55mm VR kit lens. It is expected to draw more upgrades from the compact level. "Consumers today are more aware about photography than never before. Thanks to DSLR becoming more affordable and easy to use, consumers will slowly move towards cameras with better pictures quality, and Nikon DSLR cameras will definitely give them that satisfaction," said Mr. David Ng, Marketing Manager.